ILIES RAYANE BOUMEDINE
Marketing & Growth Strategist with a Journalist’s Eye for Story. With an MA from AUC research on human vs AI content, I lead high-impact campaigns and events across Algeria and Egypt.
MY WORK
Strategic Media Campaigns
MARKETING & GROWTH
Developed and executed high-impact digital marketing strategies for diverse brands, focusing on measurable growth and user engagement through data-driven storytelling.
Media Economics Research
DIGITAL JOURNALISM
Conducting in-depth research at AUC on the intersection of human creativity and AI-generated content, exploring trust metrics in modern media landscapes.
Market Strategy & Digital Storytelling
I am a Marketing & Growth Strategist with a background in journalism and a Media Economics instructor, currently pursuing my MA at AUC where I research how human-made content competes with AI to secure consumer trust. My professional journey includes managing high-impact digital campaigns at Art Deco and spearheading marketing and logistics for the Tomorrow’s Leaders Symposium. I combine deep research with strategic execution to help brands turn complex ideas into clear stories and measurable growth.
Experience
Teaching Assistant, Media Economics – American University in Cairo, Cairo, Egypt (Feb 2026 – Present)
Cairo, Egypt
• Analyzing market trends and audience data to inform strategic media research. • Translating complex economic theories into actionable digital content insights.
Feb 2026 – Present
Vice Chairperson | Logistics & Finance Head – Tomorrow’s Leaders Symposium, Cairo, Egypt (Nov 2025 – May 2026)
• Lead strategist for symposium branding, managing multi-platform audience engagement. • Orchestrated stakeholder relationships to drive growth and operational success.
Nov 2025 – May 2026
Account Manager Intern – Art Deco Creative Agency, Cairo, Egypt (Jan 2025 – Aug 2025)
• Directed campaign planning and SEO optimization to accelerate brand visibility. • Produced data-driven digital assets and managed diverse client portfolios.
Expertise, Key Skills & Tech Stack
Marketing & Digital
SEO, Google Merchant, CMS, Media Analytics, Canva, and Adobe Premiere.
Data & Tools
Advanced Excel, PowerPoint, Budgeting, and AI tools including Gemini and Claude.
Languages
Arabic (Native), English (Fluent), French (Fluent), and Spanish (Conversational).
Core Proficiencies
A multi-disciplinary blend of technical analysis, creative design, and multilingual communication.
Open to Opportunities
I’m currently focusing on my MA at AUC while deepening my expertise in marketing and growth. I’m always happy to connect regarding research projects, future media collaborations, or interesting professional roles.
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CREATIVE MEDIA • BOLD PERSPECTIVES • BRAND GROWTH • DIGITAL JOURNALISM